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Privacy Policy

Birnie Ear Care

Last updated: 26/01/2026

Birnie Ear Care is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and protected when you visit this website or use my services.

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1. Who I Am

Birnie Ear Care is a sole trader business operated by Sam Birnie, providing professional ear care services including ear wax removal.

Business name: Birnie Ear Care
Location: Farnborough, Hampshire, UK
Contact: birnie.clinic@outlook.com

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2. What Information I Collect

I may collect and process the following personal information:

  • Name

  • Contact details (email address, phone number)

  • Appointment and booking information

  • Medical information relevant to ear care treatment (only where necessary and with your consent)

  • Payment information (processed securely via third-party providers)

  • Website usage data (such as IP address, browser type, and pages visited)

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3. How Your Information Is Collected

Your information may be collected when you:

  • Fill in a contact or booking form on this website

  • Book an appointment

  • Contact me by email, phone, or social media

  • Use the website (via cookies and analytics tools)

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4. How I Use Your Information

Your personal data is used to:

  • Manage appointments and bookings

  • Provide ear care services safely and appropriately

  • Communicate with you regarding appointments or enquiries

  • Process payments

  • Improve the website and services

  • Meet legal and professional obligations

I only collect information that is necessary and relevant.

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5. Legal Basis for Processing

I process personal data under the following lawful bases:

  • Consent – where you have given clear permission

  • Contract – to provide booked services

  • Legal obligation – where required by law

  • Legitimate interests – to operate and improve my business safely and effectively

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6. Medical Information

Any medical information shared is treated as confidential and handled in accordance with UK GDPR and healthcare best practices.
Medical data is only used to ensure safe and appropriate treatment.

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7. Sharing Your Information

I do not sell or rent your personal data.

Your information may be shared only with:

  • Secure booking or payment providers

  • Website hosting and analytics services (e.g. Wix)

  • Legal or regulatory authorities if required by law

All third parties are required to handle your data securely and lawfully.

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8. Data Storage and Security

Your data is stored securely using password-protected systems and reputable third-party platforms (such as Wix).
Reasonable measures are taken to protect your information from loss, misuse, or unauthorised access.

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9. How Long Your Data Is Kept

Personal data is kept only for as long as necessary to:

  • Provide services

  • Meet legal, medical, or tax obligations

Medical records are retained in line with professional and legal requirements.

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10. Clinical Images

Clinical images, including ear canal photographs, are taken where necessary to support treatment and aftercare. These images are stored securely and are accessible only to the practitioner and the individual client.

Images are retained for up to 12 months to support follow-up care and comparison at future appointments. Images are deleted earlier if requested by the client.

Images are not used for marketing or shared with third parties without explicit, separate consent.

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11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data (where applicable)

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact me using the details above.

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12. Cookies

This website uses cookies to improve functionality and analyse website traffic.
You can manage or disable cookies through your browser settings.

Wix may place essential and non-essential cookies in line with its cookie policy.

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13. Third-Party Links

This website may contain links to third-party websites.
I am not responsible for the privacy practices of those websites.

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14. Changes to This Policy

This Privacy Policy may be updated from time to time.
Any changes will be posted on this page.

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15. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Sam Birnie
Birnie Ear Carebirnie.clinic@outlook.com

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